Overview
Konvi, the leading EU-wide fractional investment platform for luxury items, offers a unique opportunity for individuals to gain partial ownership in high-yielding luxury assets, like watches, wine, whisky and more. Our challenge was to simplify the intricate concept of luxury item crowdfunding, making it accessible and engaging.
Target Audience
Targeting a demographic primarily consisting of individuals aged 22-35, middle-class, and encompassing a higher proportion of females than the industry norm, our design approach skillfully combines darker color palettes with whimsical visuals, achieving a seamless blend that appeals to this diverse audience.
Design Approach
Intuitive User Journey
We've optimized the user experience, enabling a seamless journey from sign-up to checkout, allowing users to invest in as little as 3 minutes from the first sign-up, surpassing industry average.
Trust-Enhancing Elements
Understanding the crucial role of trust in financial transactions, we meticulously integrated trust signals throughout the design. From reassuring icons to informative snippets, each detail fostered a sense of security and reliability.
KYC Process Optimization
To minimize friction, we postponed the Know Your Customer (KYC) process until after checkout. Users could explore without hurdles, completing KYC when ready to invest. This approach significantly smoothened the initial interaction.
Calculating Returns
We elevated conversion rates by developing a dedicated landing page with an intuitive calculator. Users could assess potential returns on their investment based on historical data, providing a tangible incentive that converted curiosity into commitment.
Branding and Merchandising
In addition to the digital realm, we crafted a captivating brand identity that resonated with Konvi's ethos. This branding extended to merchandise design, ensuring a consistent and engaging experience for users across platforms.
NFTs for Engagement
Our introduction of NFTs has not only added a unique aspect but also boosted Konvi’s customers engagement, specifically of high ticket clients. Conversions of investments over €5000 grew by over +100%. These captivating 3D animations of luxury watches have become special gifts, strengthening our connection with users and making our brand more attractive. We've also expanded our NFT offerings to include rare ones for wine and whisky enthusiasts.
To receive or be allowed to purchase the limited edition NFTs, customers were required to invest over €1,000 per investment. We've made it easy for users to get and share these unique assets on social media, along with an ad campaign to make them more popular.
Achievements
Our collaboration has yielded remarkable results, propelling Konvi's web and mobile app from its initial stages to a thriving community of over 30,000 users. Notably, we've seen an astonishing five-fold increase in monthly orders over the past 6 months, which speaks volumes about the success of our user-centric design approach.
Furthermore, our innovative integration of a referral strategy into the user experience deserves special mention. Through this strategic initiative, we've successfully harnessed the power of referrals, with an impressive 40% of our customer base now originating from referrals. This smart integration has played a pivotal role in our growth and community-building efforts.
Conclusion
The Konvi journey is a testament to the synergy of thoughtful design, user-centricity, and innovative ideas. With a flourishing user base and a remarkable upswing in orders, our partnership stands tall as a trailblazing example of fintech innovation.
